What wishlist count should I hit before launching on Steam?

quietfox

I keep hearing 7,000 wishlists as the magic number for Steam's algorithm to notice you. My puzzle game has 2,300 after six months. Should I delay launch or just ship?

3 replies

Maya (community lead)Jun 20

The 7k number is folklore from 2020. What matters now is wishlist velocity in the two weeks before launch. 2,300 with a good demo during Next Fest can outperform 10k stale ones.

shipped3gamesJun 20

Launched at 1,800 wishlists last year. Made it back in month one because the game had a streamable hook. Wishlists matter less than whether streamers keep playing past minute 15.

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